INNOVATION-DRIVEN APPROACHES TO TALENT MANAGEMENT IN STARTUPS
Keywords:
Startup Recruitment, Talent Attraction, Employer Branding, Product Innovativeness, Perceived Growth Trajectory, Job Seeker Perceptions, Entrepreneurial Hiring, Innovation Signaling, New Venture Employment, Signaling TheoryAbstract
Startups frequently face challenges in attracting top talent due to their limited stability, resources, and brand recognition compared to established firms. However, effectively communicating their potential for growth and innovation can significantly enhance their appeal as employers. This study investigates how startups can leverage clear and strategic messaging about product innovation and future prospects to attract job seekers. A survey of business students was conducted, in which participants evaluated startups based on descriptions emphasizing growth potential and product innovativeness. The findings reveal that startups are perceived as more attractive employers when they explicitly communicate their vision for growth and highlight the novelty and uniqueness of their offerings. Moreover, perceived product innovativeness strongly influences job seekers’ interest and positive evaluation of the firm. These results suggest that entrepreneurs seeking to attract high-quality talent should prioritize transparent, compelling communication of their company’s innovative capabilities and long-term vision to strengthen their employer brand and competitive positioning in the labor market.
